Sony announced discounted video rentals are now going to be available on the Playstation Network service today. The discount only applies to certain titles, which changes every Tuesday. There are 12 titles available now, at $0.99 for standard definition and $1.99 for high definition. Regular rental prices are $2.99 for SD and $4.50 for HD.
PSN users have 14 days after download to begin a rented video, and can watch that video as much as they want for the following 24 hours. This is also how video rentals are handled on XBOX LIVE.
While this is good news I would have been much more excited if this was a new pricing scheme for all of their videos. If it was, I think Redbox and maybe even Netflix would be in trouble. I can only hope that this forces Microsoft to go the extra mile with new lower prices for all videos on their Zune marketplace.
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